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Digital Marketing Officer

NRAS is looking for a self-motivated and creative individual with a keen interest in digital marketing who can contribute to the charity’s marketing and communications strategy. Reporting to the Digital Marketing Manager, this role is ideal for someone with 2-3 years of experience in social media marketing and website content management.

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Job title: Digital Marketing Officer
Rate of Pay: £26,000 – £28,500 (DOE)
Hours:Full-time (35 hours/week)
Location:4 The Switchback Office Park, Gardner Road, Maidenhead, Berks SL6 7RJ. A combination of office and remote working is possible.
Reporting to: Digital Marketing Manager
Responsible for:No line management responsibilities
Closing date:30 September 2021
  • Social Media Management: 2 year (Required)
  • Website Content Management: 2 year (Required)

Key responsibilities include:

  • Managing day-to-day updates on our two websites – (nras.org.uk and www.jia.org.uk) ensuring our online content is up-to-date at all times
  • Creating and developing new pages and areas on both websites
  • Liaising with external website developers to report bugs, and to develop new website functionality
  • Provide website training and monitoring for other NRAS staff members
  • Managing and helping plan social media posts ensuring consistency and timely delivery across our platforms, namely Facebook, Twitter, Instagram LinkedIn and HealthUnlocked
  • Facilitating live streaming sessions on social media (Facebook and Instagram) and providing technical support. Occasional evening work included
  • Create and manage the social media strategy, ensuring all campaigns are being promoted at the appropriate time and according to the marketing plans
  • Identify and build relationships with social media influencers in order to promote NRAS’ messages and services through them
  • Designing creative assets for use on our social media platforms and our websites
  • Compiling data-driven reports regularly to measure website and social media performance against KPIs set by the Digital Marketing Manager
  • Assisting the Digital Marketing Manager with key digital projects and in carrying out any other relevant duties as required
  • Contribute to the marketing strategy for various campaigns from the digital perspective
  • Working with the Digital Marketing Assistant to manage day to day social media posts and website updates
  • Creating and monitoring social media paid advertising
  • Occasionally work with the Database manager to ensure Salesforce integration with website forms and products
  • Editing video content for website, youtube channel and social media.

Essential

  • Self-motivated, innovative and flexible
  • Team player but also be able to work on own initiative
  • Keen interest in digital marketing
  • Excellent communication and organisational skills
  • Previous experience of social media marketing
  • Knowledge of paid social media advertising
  • Previous experience of managing website content
  • Basic-to-Intermediate level experience in Adobe Photoshop (or similar)
  • Educational Qualification: Undergraduate Degree or equivalent

Preferred (but not essential)

  • Educational Qualification: Undergraduate Degree or equivalent
  • Previous experience in paid social media advertising
  • Previous experience of using Salesforce, WordPress, SproutSocial, Form Assembly and Pardot (Email Marketing Automation)
  • Previous experience in using the Adobe Creative Suite, particularly Adobe InDesign, Illustrator and Premier Pro

Candidates applying for this role are not required to have pre-existing knowledge of RA or JIA to be eligible for this role. Full training will be provided during induction

Whilst this position does not require frequent off-site work, the post holder may occasionally be required to travel and work out of hours, representing the charity at external events.

About NRAS

The National Rheumatoid Arthritis Society (NRAS), is the only patient-led organisation in the UK specialising in rheumatoid arthritis (RA) and juvenile idiopathic arthritis (JIA). Due to its targeted focus on RA and JIA, NRAS provides truly expert and wide-ranging services to support, educate and campaign for people living with these complex autoimmune conditions, their families and the health professionals who treat them. NRAS is a Disability Confident Employer committed to equality and diversity in the workplace. NRAS supports employee training and development and offers flexible working.

Applications close on 30 September 2021

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